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Native Advertising Trend Has Some (Including Google) Concerned
Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk...
View ArticleGoogle Warns: You Better Adequately Disclose Paid Content
Google has been enforcing its policies on paid links for years, but the search engine is really cracking down on advertorials and native advertising these days. Google’s Matt Cutts has been talking...
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LinkedIn Sponsored Updates Now Available To All Advertisers
LinkedIn just announced that sponsored updates are now available to all advertisers. The feature was announced last week, after testing for about six months. The company initially rolled it out to a...
View ArticleShould The Government Regulate Paid Content?
Online advertising has changed. It used to be that Web sites would have a few banner ads or side bar ads to bring in revenue. Then consumers started to use adblockers and other methods to ignore these...
View ArticleIAB Releases Playbook For Native Advertising
The Interactive Advertising Bureau (IAB) has released a “Native Advertising Playbook” aimed at serving as a “consistent framework” for for the discussion surrounding native advertising. While not...
View ArticleFTC Warns Publishers About Illegal Native Advertising
The U.S. Federal Trade Commission held a workshop on native advertising on Wednesday called “Blurred Lines: Advertising or Content”. The workshop was designed to examine the practice of blending...
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Native Advertising Consumption Has Jumped 44% Over The Last Few Months
As previously reported, the FTC held a workshop on the topic of native advertising this week called “Blurred Lines: Advertising or Content”. The Commission warned publishers and advertisers that some...
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Twitter’s MoPub Launches Native Ads For Mobile Apps
Twitter’s MoPub has launched a new native advertising offering, calling it the “first programmatic-enabled native ads platform for mobile apps.” Messaging service Tango is one of the launch partners....
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StumbleUpon Expands Native Advertising Sales Team
StumbleUpon announced on Wednesday that it has grown its sales team as it works on expansion of its native advertising and content marketing efforts. The company points out that Shareaholic data from...
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Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace
Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a...
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Report: Native Advertising Flourishing (Especially In Social)
It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing...
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Twitter’s MoPub Opens Native Ads To All
Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday. The platform...
View ArticleStumbleUpon Gives Advertisers New Tools & Features
StumbleUpon just announced the launch of a new campaign creation interface for its Paid Discovery ad platform. Advertisers can now choose whether they want to spend their budgets ASAP or spend evenly...
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Yahoo Launches New Native Ads
Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.” “These new ad formats can deliver deep user engagement and drive...
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BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018
BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in...
View ArticleYahoo Extends Native Stream Ads Into More Countries
Yahoo announced on Tuesday that it is extending its Stream Ads internationally with availability in Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain and the United Kingdom. “Last year,...
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Yahoo Expands ‘Recommended’ Content Ads To Other Publishers
Last year, Yahoo started showing native ads in the form of a “recommended” articles box to users on its own properties. Visitors see several articles in a row with one actual ad, which is marked as...
View ArticleYahoo Launches ‘Yahoo Recommends’ For Publishers
Last month, a Yahoo “recommended” content box was spotted on various publisher sites, such as VOX Media’s SB Nation and CBS Interactive’s GameSpot and TV Guide. On Monday, the company officially...
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Disqus Sponsored Comments Go Programmatic
Disqus, the blog commenting product that appears on sites all over the Internet (including this one), announced that it’s launching programmatic ad buying for its Sponsored Comments product. Disqus...
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Bing Launches Native Ads On MSN For Search Marketers
Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests...
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